What is Digital Marketing and Why it’s important in 2022

Internet Accessibility is increasing every second. Internet usage among teens and adults between 16 to 30 has increased by 5% in last three years According to a research by Pew Research. And how people now buy and shop on the internet have been dramatically changed.

Transitional marketing methods are not workable now as they used to be in the past. So you have to be on the internet where your target audience is.

  • What is Digital Marketing
  • Why Digital Marketing is important for your business
  • What’s the role of digital marketing
  • Digital marketing types
  • What a marketer do on online.
  • Does digital marketing really works for small businesses
  • How you can do digital marketing

What is digital marketing?

All your efforts done over the social media and search engine using interned abled devices. Companies can leverage digital platforms such as social media sites, email marketing, search engine marketing and search engine optimization and social media advertising to connect with their target audience.

Digital marketing is an inbound marketing and digital marketing agencies are same but have little difference. As my experience with the Business owners in Pakistan I came to know that how small businesses are making an impact on the internet.

Why Digital Marketing is important for your business?

Digital marketing helps you target large scale audience than you could by using TV, Newspaper, Magazines and Posters. If you spend all that budget on the internet marketing you can get larger exposure and brand Awareness. Here are a few points how digital marketing can help your business. You can directly target your customers that are most likely to buy.

I will simply talk about Pakistan’s market, if you will place an AD on TV, in a magazine or even a billboard you will have a limited control over the people. Specially Tv ads, cable ads and bill board marketing is very common in Pakistan. But using Digital Marketing you can consistently stay in front of your target audience and show them the real stuff you are doing and build brand trust.

On the other side of the picture digital marketing can target specific audience. For example you want to target people in Lahore you can do that you can even leverage the audience by age and interests. Digital marketing also enables you to conduct research and get data of analysis of your campaigns and you can modify the campaigns.

What’s the role of digital marketing?

These days digital marketing in crucial for your business and brand awareness. In Pakistan at least 1 business is having website out of 10. Most customers expect your business existence on the social media.

People are now relying on the content your business is uploading on the internet. In Pakistan people are little hesitant to buy or hire someone on the internet due to trust issues. But the right content and right strategy can make a solid image of your business and will develop trust.

Digital marketing types

  • Sponsored Advertisement
  • Search Engine Marketing
  • Search Engine Management
  • Affiliate Marketing
  • PPC
  • Marketing Automation
  • Email Marketing
  • Digital PR
  • Social Media Marketing
  • Video Marketing

What does a Digital Marking Expert Do?

Digital/Internet Marketers hustle for your brand to create your brand awareness and lead generation through social media and other digital marketing channels. They work within a digital marketing agency where a full fledge team exist to cooperate with digital marker such as content writers, graphic designers, data entry people etc. Digital marketing expert focus on different KPI’s for each social or digital platforms to measure your business performance.

Does digital marketing really works for small businesses?

Internet marketing or digital marketing is beneficial for any type of business regardless of what you do or sell. But digital marketing is totally different for B2B or B2C businesses. Just a strategy difference.

B2B digital Marketing

If you own a B2B (Business to Business) company you digital marketing is going to be centered around online lead generation where people can ask for your proposal or send an inquiry . Marketing strategy for B2B business is to attract business to convert them in to high level leads.

B2C Digital Marketing

If your business is BC ( Business to Consumer) means you have some product to sell or provide a service to customer directly such as a beauty salon it’s a service but being provided to customer.

For B2C business digital marketing become your sales person and people get in touch to buy your product or service. For B2C business using social media platform such a Facebook, Instagram, YouTube and TikTok are kind of crucial and a website can be more valuable.

How you can do digital marketing?

You can do digital marketing by defining your goal first of all you need to know what you want to achieve. In the second part you need define your buy Persona or your target audience. Knowing your customer before marketing is very important so you can market on the right touch points.

For successful marketing you should set a budget which you will spend on social media and search engine advertisement. The most important thing is to keep the balance with free or paid marketing across different platform. You need to create some awesome, relevant and engaging content. To get more leads and customers through optimizing website for mobile.

Most important part of your strategy is to do a keyword research to know which keywords are being used in your industry or by your competitors. Then use them for you campaigns specially on website and search engine marketing. Use Facebook Pixel and google analytics to measure results.